I am sitting here with our director of marketing working on next years business plans. The detail is grueling so I am looking for any excuse to brainstorm something more exciting. So we start talking about videos and pictures and that leads to; What if we did a documentary on snow contractors, like a day in the life. Wouldn't this be cool, the war room dispatching during a storm, the challenges, watching Sno Pushers kick butt in the middle of the night?
Lets launch this thing-if you want to submit any video, from any time showing a day in the life. Does not have to be a storm, could be walking out of a customer meeting in which they just asked you to drop your price by 10% with no understanding of what it is you do to keep them safe and productive. It could be your best contract in the heat of the storm. Anything you want. Pro-Tech edits and puts it together we give you credits in the film, we have a launch party for the video with all participants and debut at the SIMA symposium. This would be cool, fun, productive and a long-term marketing piece partnering with our customers. OK back to business planning let us know if your are in?
Craig Geller-President (my first blog)
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